Privacy Policy

Who we are

AG Sports Therapy, Massage & Rehab Ltd ("we", "us", "our") provides sports therapy, massage, acupuncture, and rehabilitation services from our clinics in Redditch and Bromsgrove. We are the data controller for the personal information described in this policy. You can contact us at contact@agsportstherapy.co.uk or on 07789 888 333.

Information we collect

We collect personal information when you:

• Use our contact form — your name, email address, contact number, your message, and any booking preferences you provide (preferred clinic, therapist, treatment, and date/time).
• Contact us directly — by phone, email, WhatsApp, or social media, we receive the details you choose to share.
• Attend appointments — we keep records needed to treat you safely, which may include relevant health information you share with your therapist. As health information is special category data, we handle it with particular care.
• Browse our site — with your consent, analytics cookies tell us how the site is used (see our Cookie Policy).

How we use your information

We use your information to:

• respond to enquiries and arrange appointments (necessary to take steps towards providing our services);
• provide safe, appropriate treatment and keep accurate treatment records (for health data, we rely on your explicit consent and/or the provision of health care under UK GDPR Article 9);
• administer cancellations and payments in line with our cancellation policy (legitimate interests);
• protect our website from spam and abuse via Google reCAPTCHA (legitimate interests);
• understand how our website is used so we can improve it (consent, via optional analytics cookies).

We do not sell your personal information or use it for third-party marketing.

Who we share it with

We share information only with service providers who help us run the business, under appropriate safeguards:

• Email delivery — contact form submissions are sent to us via our email provider (Resend).
• Google — reCAPTCHA (form security), Maps (clinic maps), the Places API (to display our public Google reviews), and, with your consent, Analytics.

Some providers may process data outside the UK; where they do, transfers are protected by recognised safeguards such as the UK's adequacy regulations or standard contractual clauses. We may also disclose information where required by law.

How long we keep it

Enquiry details are kept only as long as needed to handle your enquiry and any follow-up. Treatment records are retained in line with professional guidance for healthcare records — typically 8 years from your last appointment (or, for children, until their 25th birthday). Analytics data is retained according to Google Analytics settings.

Your rights

Under UK data protection law, you have the right to:

• access the personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete your information (in certain circumstances);
• restrict or object to our processing (in certain circumstances);
• data portability;
• withdraw consent at any time where we rely on consent (for example, analytics cookies).

To exercise any of these rights, contact us using the details above. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Security

We take reasonable technical and organisational measures to protect your information, including limiting access to those who need it and using reputable providers with appropriate security standards.

Changes to this policy

We may update this policy from time to time. Any updates will be posted on this page with a revised "last updated" date.

Contact us

Questions about this policy or how we handle your information? Email contact@agsportstherapy.co.uk or call 07789 888 333.